The ASEAN region has emerged as the global economic growth engine of the next decade and beyond. The region has a population of 660 million, a rising middle class, massive FDI (foreign direct investment), a regional GDP of 3.3 trillion US$ with a projected 2023 growth rate of 4.7%. Countries are accelerating the finalization and ratification of multiple free trade agreements; all this makes the ASEAN region appealing and attractive for growth minded companies. A crucial part of any go-to-market strategy is assessing your company’s trade readiness in terms of capabilities and ability to participate, compete and win. We provide the framework and evaluation process to help mitigate risk and prepare your company to engage and develop new overseas markets and customers.
