AdvantAsia Strategy is a consulting firm helping companies expand into ASEAN markets. The Southeast Asia and Indo-Pacific region is emerging as the global growth engine of the next decade and beyond.
Do you want to sell your products and services in vibrant markets such as Indonesia, Vietnam, Singapore, and Malaysia? Many companies are pivoting to the region to capitalize on growth opportunities across multiple sectors.
However, the biggest challenge for most new entrants is being unprepared and inexperienced—which often leads to wasted resources and disappointing results. At AdvantAsia, we help you avoid the costly mistakes of cookie-cutter, trial-and-error market entry. Instead, we provide you with tailored strategies, actionable intelligence, and data-driven insights so your expansion efforts generate real, scalable growth.
With over 20 years of living and working across Asia delivering growth for leading multinationals, I’ve learned that the foundation of any successful market entry lies in three critical elements: being trade-ready, building a clear and effective strategy, and establishing a strong channel and distribution network that can reach and convert target customers.
"Peter is very strategic in nature and capable of original thought. Peter developed and executed various plans and demonstrated good channel management and turnaround skills for a failing acquired business"
Kevin White VP Tyco Asia
"Peter was instrumental in the startup of our operation in China. I could always rely upon Peter's sales and marketing acumen in dealing with local business practices. Peter developed a sales and marketing plan with realistic targets and accurate data"
Mark Brown President PS China“The Difference Between Mediocre and Exceptional Results are Skills, Experience & Knowledge”
604-799-6456
International Trade & Business Professional
"Peter demonstrated a deep understanding of the international market, Peter’s ability to effectively communicate and build relationships with clients from diverse cultural backgrounds was invaluable to our organization's success"
Richard Brunet VP Sales Mitten