ABOUT ADVANTASIA
Real experience.
Practical solutions.
Greater opportunities.
Helping companies investigate, validate and enter ASEAN and APAC markets with clarity, confidence and a practical, evidence-based approach.
INSIGHTS
STRATEGY
EXECUTION
REAL OPPORTUNITIES.
STRATEGY
EXECUTION
REAL OPPORTUNITIES.
Our Company
AdvantAsia Strategy helps ambitious companies turn international opportunity into sustainable growth — with a focus on ASEAN and the wider Indo-Pacific.
We combine data, real-world experience and practical tools to give you clarity before commitment and a clear path from analysis to action.
Investigate before investing.
Clarity before commitment.
Practical advice.
Real outcomes.
FOUNDER
Peter Gray
Market Entry & Growth Advisor
ASEAN · APAC · Indo-Pacific
I founded AdvantAsia Strategy after 27 years of international business experience, including 20 years based in Singapore, working across ASEAN, China, Taiwan and Australia.
I help companies turn market opportunity into real growth through practical strategy, hands-on experience and a deep understanding of the region.
Education & Professional Credentials
MBA
Strategic International Marketing
MA
International Relations
(Economy & Trade)
CITP® | FIBP®
Certified International Trade Professional
Forum for International Trade Training (FITT)
Teaching Certificate
Teaching of Higher and Continuing Education (C-Teach)
Concordia University
27+
Years
International Business
20 Years
Based in Singapore
(1998 – 2018)
ASEAN
Deep regional network
and on-the-ground experience
Practical
Tools & insights
for better decisions
Sector Experience
Cross-industry experience with a focus on industrial, construction and consumer-related sectors.
Automotive Aftermarket (DIY)
Hardware & DIY
Construction & Building Materials
Industrial Products
Specialty Chemicals
PPE & Fire Protection
Our Approach
A structured, practical and flexible approach to market entry and growth.
1
SCREEN
Where should we compete?
2
VALIDATE
Is the opportunity really there?
3
EXECUTE
How will we enter, go to market and build the business?
“Greater opportunities come to those who are better prepared.”
— Peter Gray
— Peter Gray
LET’S TALK
Start a Conversation
Whether you are exploring a new market, validating an opportunity or looking for a practical partner to support your ASEAN growth plans, I’d be happy to connect.