A hard lesson in market-entry compliance
I joined a company to help expand its international business. While it had a small, established international presence, that growth...
Publications
Ideas, analysis and real-world insights.
Practical perspectives on ASEAN markets, industry trends and market-entry strategy — based on real experience and current developments.
OUR PUBLICATIONS
Articles and perspectives from the field.
Insights to help you understand opportunities, navigate challenges and make more informed decisions in ASEAN and beyond.
Is Canada Really Ready for the Global Stage of Trade?
Or are we still preparing for a game the rest of the world has already started playing? Canada often speaks...
Selecting the Right Markets – FITT Forum for International Trade Training Webinar
https://www.youtube.com/watch?v=U_v-bAevo4w
The Real Value of a Fractional Export Consultant: Turning Export Ambition into Revenue, Profit, and Sustainable, Scalable Growth
Expanding into international markets is one of the most powerful ways a company can grow- but also one of the...
CASE STUDY 01 – Building Materials Industry – Finding a way to win in international markets often means reframing how you see the opportunity
https://www.youtube.com/watch?v=FFpyORGSs2Y When I was working with partner Vinyyli Verhous in Finland, we faced a significant barrier: residential fire regulations prohibit...
The Butcher, the Baker, the Candlestick Maker
I lived in Singapore for 20 years (now in Canada) working with major MNC's across the APAC region, and I’ve...
Markets, Industry Sectors, Segments, and Customers: A Simple Practical Framework to Support Asia-Pacific Export Growth
In international trade we can often become market-myopic and overlook crucial external factors that drive commercial success: the sectors, segments,...
Strategic Pricing in ASEAN: Balancing Perception, Profitability, and Local Realities
How disciplined pricing can turn market entry into long-term advantage. ASEAN is not a single market - it is a...
Selling Into ASEAN: Why the Right Channel Partner is the Difference Between Success and Failure
At some point, someone needs to sell something to someone to make it happen. No trade system works unless there’s...