5 pricing strategies for international markets
Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region is far from a homogeneous…
How to evaluate new ASEAN export markets for your business
The volume of world merchandise trade is expected to increase by 2.6% in 2024 and 3.3% in 2025 after falling 1.2% in 2023. However, regional conflicts, geopolitical tensions and economic…
China too risky? Do you need a new strategy for your FDI in the face of COVID-19?
The combination of U.S.-China trade frictions and the recent outbreak of the Coronavirus and subsequent disruption to the Chinese economy and global supply chain, give cause to more deeply evaluate…
B2B selling in the ASEAN marketplace – the top 5 things you need to get right
The ASEAN marketplace is not about products and price points, it’s about people and relationships. Here’s how you should approach B2B sales in this profitable region. Original article: https://www.tradeready.ca/author/peter-gray/
Demystifying market entry strategy: The three key parts of an effective ASEAN entry strategy
Geopolitical shifting and COVID-19 have reshaped and changed global markets. Looking forward, companies will need to adapt to these changes and resulting new norms by… Original article: https://www.tradeready.ca/author/peter-gray/