Planning for 2026: How Preliminary Market Research Can Guide Your ASEAN Markets Expansion
As 2025 winds down and planning begins for the year ahead, many companies are re-evaluating growth strategies and considering new opportunities in the ASEAN region. Entering a new market can be both exciting and risky – success often depends on the quality of research and preparation done before committing resources. That’s where AdvantAsia’s preliminary market […]
Why Market Diversification is the Key to Business Resilience in 2026
Global trade is at a turning point, shaped by rising geopolitical tensions, persistent uncertainties, and punitive tariff rates. Businesses face an environment where overreliance on a single market has become a significant risk. Companies that once thrived on predictability are discovering that agility and diversification are no longer optional – they’re essential. The Risks of […]
5 pricing strategies for international markets
Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region is far from a homogeneous marketplace. In fact, it is highly likely that you will need different price positioning for multiple separate groups of customers in different geographical areas within […]
How to evaluate new ASEAN export markets for your business
The volume of world merchandise trade is expected to increase by 2.6% in 2024 and 3.3% in 2025 after falling 1.2% in 2023. However, regional conflicts, geopolitical tensions and economic uncertainty pose substantial downside risks to the forecast. Politics drives economic policy and economic policy guides business decisions. Its critically important during geopolitical influenced economic […]
Decoding the steps for channel partner hunting in the ASEAN region
Three key considerations to help build your ASEAN entry and growth strategy
ASEAN has arrived as the global growth engine of the next decade. Are you participating?
How to build a successful Asia-Pacific ASEAN export business
China too risky? Do you need a new strategy for your FDI in the face of COVID-19?
The combination of U.S.-China trade frictions and the recent outbreak of the Coronavirus and subsequent disruption to the Chinese economy and global supply chain, give cause to more deeply evaluate Asia market entry and development strategies. Original article: https://www.tradeready.ca/author/peter-gray/
B2B selling in the ASEAN marketplace – the top 5 things you need to get right
The ASEAN marketplace is not about products and price points, it’s about people and relationships. Here’s how you should approach B2B sales in this profitable region. Original article: https://www.tradeready.ca/author/peter-gray/