In international trade we can often become market-myopic and overlook crucial external factors that drive commercial success: the sectors, segments, and customers that ultimately turn opportunity into revenue. Exporting into…
How disciplined pricing can turn market entry into long-term advantage. ASEAN is not a single market – it is a mixture of economies at different stages of development, marked by…
At some point, someone needs to sell something to someone to make it happen. No trade system works unless there’s an actual transaction between buyer and seller. For Canadian companies…
Market diversification can be summarized in three critical stages: determining where to compete, how to compete, and how to win. Recent trends (excluding April) point to a decline in U.S….
As 2025 winds down and planning begins for the year ahead, many companies are re-evaluating growth strategies and considering new opportunities in the ASEAN region. Entering a new market can…
Global trade is at a turning point, shaped by rising geopolitical tensions, persistent uncertainties, and punitive tariff rates. Businesses face an environment where overreliance on a single market has become…
Price positioning is one of the many crucial decisions for those venturing into new trade regions like the Southeast Asia or Indo-pacific region. This region is far from a homogeneous…
The volume of world merchandise trade is expected to increase by 2.6% in 2024 and 3.3% in 2025 after falling 1.2% in 2023. However, regional conflicts, geopolitical tensions and economic…
