Work backwards from customer-perceived value to a commercially viable company selling price. Every input recalculates live. Change any figure to simulate “what if the customer will only pay less”, “what if the partner wants more margin”, or “what if our costs rise”.
Analysis Details
1Customer Price Position
Determine the target end-customer selling price justified by the perceived value of our offer versus the competitive / reference offer.
%
Auto-calculated as Reference × (1 + Premium).
Override with a directly validated willingness-to-pay if you have one.
Override with a directly validated willingness-to-pay if you have one.
2Channel / Market Economics — Work Back to Company EXW Price
Deduct the partner margin and channel/market costs (each a % of the target customer price) to reach the Company EXW (Ex Works) selling price. Partner margin is a margin on the customer selling price.
Line% of Customer PriceAmount
Target Customer Selling Price
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−Partner Margin
%
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−Logistics / Freight
%
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−Duties / Clearing
%
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−Storage / Commercial Costs
%
—
−Other Channel Costs
%
—
Company EXW Selling Price
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3Company Profitability
Enter the company cost of goods to compare against the Company EXW selling price derived above.
Total COGS
—
Company EXW Selling Price
—
Gross Profit
—
Gross Margin
—
%
Commercial Result
Customer Price
—
→
Company EXW Price
—
→
Total COGS
—
→
Gross Profit
—
→
Gross Margin
—
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