ASSESSMENT APPS

Practical tools for better decisions.

Turn judgement into structured, comparable decisions.

AdvantAsia assessment apps help you evaluate the key factors that determine whether a market-entry opportunity is commercially viable. Use them online or purchase an editable version to customize scoring, weighting and criteria for your organization.
REAL MARKETS.
PRACTICAL INSIGHTS.
BETTER DECISIONS.
OUR ASSESSMENT APPS

A complete suite for your market-entry decisions.

Eight proprietary apps. One integrated methodology. Use them online or purchase an editable version to tailor to your products, markets and objectives.

Target Customer Attractiveness

Evaluate and compare potential market opportunities across key criteria.

Market Entry Readiness

Assess organizational preparedness and identify capability gaps.

Market Entry Risk

Identify and quantify commercial and operational risks.

Strategic Positioning

Evaluate strengths and weaknesses against market opportunities and threats.

Channel Evaluation

Compare prospective distributors, agents and partners.

Commercial Opportunity Prioritization

Rank and prioritize market opportunities using multiple factors.

PESTLE Intelligence

Assess the political, economic, social, technological, legal and environmental operating conditions.

Strategic Price Positioning

Determine the optimal price positioning based on value, competition and customer affordability.
THREE WAYS TO USE THE APPS

Simple. Flexible. Built for your needs.

Start with the online version, purchase an editable edition, or work with AdvantAsia to customize an app for your organization.
1

Use Online

Access the standardized AdvantAsia apps directly in your browser.
2

Purchase Editable Edition

Get an editable version to tailor the tool to your specific needs.
3

Custom Client Edition

Work with AdvantAsia to configure the app for your organization.
READY FOR BETTER DECISIONS?

Let’s discuss your market-entry opportunity.

Start with a conversation about your markets, products and objectives.